Development Matrix (the beginning of the brainstorming process ) All factors of emotion are taken into consideration in this process. First Hand-Drawn Sketch Sketching out the most seemed to be effective ideas Second Hand-Drawn Sketch Hand-Inked Sketch After choosing what seems to be the overall look, the brand is then inked to give it a more definite feel. First Logo being translated to an illustrated artwork Illustrated logo step 1 Starting to play around with how symbolic you can make the name associated with the brand. Illustrated logo step 2 Final shape of logo Choosing the final shape of the brand Colors with final shape of logo The Final Space Mouse Logo and Brand