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Brand Development

 Development Matrix (the beginning of the brainstorming process)

All factors of emotion are taken into consideration in this process.




 First Hand-Drawn Sketch

Sketching out the most seemed to be effective ideas



Second Hand-Drawn Sketch





Hand-Inked Sketch

After choosing what seems to be the overall look, the brand is then inked to give it a more definite feel.




First Logo being translated to an illustrated artwork




Illustrated logo step 1


Starting to play around with how symbolic you can make the name associated with the brand.




Illustrated logo step 2




Final shape of logo

Choosing the final shape of the brand



Colors with final shape of logo










 The Final Space Mouse Logo and Brand




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